{"id":3675,"date":"2026-09-09T20:02:51","date_gmt":"2026-09-09T20:02:51","guid":{"rendered":"https:\/\/somosand.com.ar\/?page_id=3675"},"modified":"2026-09-09T21:37:38","modified_gmt":"2026-09-09T21:37:38","slug":"kickoff","status":"publish","type":"page","link":"https:\/\/somosand.com.ar\/en\/kickoff\/","title":{"rendered":"cuestionario pre-kick off"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3675\" class=\"elementor elementor-3675\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9966ffc e-flex e-con-boxed e-con e-parent\" data-id=\"9966ffc\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52399f2 elementor-widget elementor-widget-shortcode\" data-id=\"52399f2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">    <link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\n    <link href=\"https:\/\/fonts.googleapis.com\/css2?family=Poppins:ital,wght@0,300;0,400;0,600;0,700;0,800;1,400&display=swap\" rel=\"stylesheet\">\n    <style>\n\t\t\n\t\n\n  #and-cuestionario{\n    --black:#0a0a0a;\n    --yellow:#f2ea0a;\n    --white:#ffffff;\n    --line:rgba(255,255,255,.10);\n    --line-dark:rgba(10,10,10,.10);\n    --muted:#6f6f6f;\n    --muted-light:rgba(255,255,255,.55);\n    --serif-max:720px;\n  }\n  #and-cuestionario, #and-cuestionario *{box-sizing:border-box;}\n  \n  #and-cuestionario{\n    margin:0;\n    background:var(--white);\n    color:var(--black);\n    font-family:'Poppins', sans-serif;\n    font-weight:300;\n    -webkit-font-smoothing:antialiased;\n  }\n  #and-cuestionario a{color:inherit;}\n\n  \/* ---------- shared: mesh background ---------- *\/\n  #and-cuestionario .mesh{position:absolute; 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left:-9999px!important; opacity:0!important;\n  height:1px!important; width:1px!important; pointer-events:none!important;\n}\n\n#and-cuestionario .hero-title{\n  color:#ffffff !important;\n}\n\n#and-cuestionario .hero-sub{\n  color:rgba(255,255,255,.55) !important;\n}\n\n#and-cuestionario .hero-copy{\n  color:rgba(255,255,255,.82) !important;\n}\n\t\t\/* Evitar que Elementor pise los colores del footer *\/\n\n#and-cuestionario .footer h2{\n  color:#ffffff !important;\n}\n\n#and-cuestionario .footer p{\n  color:rgba(255,255,255,.55) !important;\n}\n\n#and-cuestionario .footer-bar,\n#and-cuestionario .footer-bar span{\n  color:rgba(255,255,255,.55) !important;\n}\n\n#and-cuestionario .send-btn{\n  background:#f2ea0a !important;\n  color:#0a0a0a !important;\n}\n\/* Espaciado y centrado del cierre *\/\n\n#and-cuestionario .footer h2{\n  text-align:center !important;\n  margin:0 0 20px !important;\n}\n\n#and-cuestionario .footer p{\n  text-align:center !important;\n  margin:0 auto 36px !important;\n  max-width:600px !important;\n  width:100% !important;\n}\n\n#and-cuestionario .send-btn{\n  display:flex !important;\n  width:fit-content !important;\n  margin:28px auto 0 !important;\n}\n\n#and-cuestionario .footer p.send-hint{\n  text-align:center !important;\n  margin:40px auto 0 !important;\n  max-width:500px !important;\n}\n    <\/style>\n\n\n\n    <div id=\"and-cuestionario\">\n\n\n<!-- ================= HERO ================= -->\n<header class=\"hero\">\n  <svg class=\"mesh mesh-tl\" viewbox=\"0 0 480 420\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <line x1=\"10\" y1=\"10\" x2=\"220\" y2=\"60\"\/><line x1=\"220\" y1=\"60\" x2=\"90\" y2=\"180\"\/>\n    <line x1=\"90\" y1=\"180\" x2=\"10\" y2=\"10\"\/><line x1=\"220\" y1=\"60\" x2=\"330\" y2=\"10\"\/>\n    <line x1=\"220\" y1=\"60\" x2=\"300\" y2=\"150\"\/><line x1=\"90\" y1=\"180\" x2=\"300\" y2=\"150\"\/>\n    <line x1=\"90\" y1=\"180\" x2=\"60\" y2=\"300\"\/><line x1=\"300\" y1=\"150\" x2=\"60\" y2=\"300\"\/>\n    <line x1=\"300\" y1=\"150\" x2=\"400\" y2=\"220\"\/><line x1=\"60\" y1=\"300\" x2=\"180\" y2=\"380\"\/>\n    <line x1=\"180\" y1=\"380\" x2=\"300\" y2=\"150\"\/><line x1=\"330\" y1=\"10\" x2=\"400\" y2=\"220\"\/>\n  <\/svg>\n  <svg class=\"mesh mesh-br\" viewbox=\"0 0 560 480\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <line x1=\"560\" y1=\"480\" x2=\"360\" y2=\"420\"\/><line x1=\"360\" y1=\"420\" x2=\"470\" y2=\"300\"\/>\n    <line x1=\"470\" y1=\"300\" x2=\"560\" y2=\"480\"\/><line x1=\"360\" y1=\"420\" x2=\"240\" y2=\"470\"\/>\n    <line x1=\"360\" y1=\"420\" x2=\"280\" y2=\"330\"\/><line x1=\"470\" y1=\"300\" x2=\"280\" y2=\"330\"\/>\n    <line x1=\"470\" y1=\"300\" x2=\"500\" y2=\"180\"\/><line x1=\"280\" y1=\"330\" x2=\"500\" y2=\"180\"\/>\n    <line x1=\"280\" y1=\"330\" x2=\"180\" y2=\"260\"\/><line x1=\"500\" y1=\"180\" x2=\"380\" y2=\"100\"\/>\n    <line x1=\"380\" y1=\"100\" x2=\"280\" y2=\"330\"\/><line x1=\"240\" y1=\"470\" x2=\"180\" y2=\"260\"\/>\n  <\/svg>\n\n  <div class=\"hero-top\">\n    <span class=\"site-tag\">SOMOSAND.COM.AR<\/span>\n    <img decoding=\"async\" class=\"badge\" src=\"https:\/\/i.ibb.co\/WW87c489\/logos-09.png\" alt=\"and. \u2014 sello we simply connect\">\n  <\/div>\n\n  <div class=\"hero-mid\">\n    <p class=\"eyebrow\">Cuestionario pre Kick&nbsp;Off<\/p>\n    <h1 class=\"hero-title\">Queremos saberlo todo<\/h1>\n    <p class=\"hero-sub\">Bueno\u2026 casi todo.<\/p>\n    <p class=\"hero-copy\">Estas preguntas son nuestra excusa para conocerlos un poco mejor antes del Kick&nbsp;Off. No buscamos respuestas perfectas: buscamos contexto, opiniones, intuiciones y todo eso que quiz\u00e1s no entra en un PowerPoint, pero hace que una marca sea lo que es.<\/p>\n    <div class=\"rule\"><\/div>\n  <\/div>\n\n  <div class=\"hero-bottom\">\n    <img decoding=\"async\" class=\"logo-mark\" src=\"https:\/\/i.ibb.co\/J9X4t2L\/logos-10.png\" alt=\"and.\">\n    <div class=\"hero-note\">Complet\u00e1 lo que puedas.<br>No hay respuestas incorrectas.<\/div>\n  <\/div>\n<\/header>\n\n<!-- ================= DATOS ================= -->\n<form id=\"andQuestionnaireForm\" novalidate>\n<section class=\"meta\">\n  <div class=\"meta-grid\">\n    <div class=\"field\">\n      <label for=\"nombre\">Nombre y apellido<\/label>\n      <input type=\"text\" id=\"nombre\" name=\"nombre\" placeholder=\"\u00bfQui\u00e9n responde?\">\n    <\/div>\n    <div class=\"field\">\n      <label for=\"rol\">Rol \/ cargo<\/label>\n      <input type=\"text\" id=\"rol\" name=\"rol\" placeholder=\"Tu lugar en el proyecto\">\n    <\/div>\n    <div class=\"field\">\n      <label for=\"email\">Email<\/label>\n      <input type=\"email\" id=\"email\" name=\"email\" placeholder=\"Tu email\">\n    <\/div>\n    <div class=\"field\">\n      <label for=\"marca\">Marca \/ empresa<\/label>\n      <input type=\"text\" id=\"marca\" name=\"marca\" placeholder=\"Nombre de la marca\">\n    <\/div>\n    <div class=\"field\">\n      <label for=\"fecha\">Fecha<\/label>\n      <input type=\"text\" id=\"fecha\" name=\"fecha\" placeholder=\"DD \/ MM \/ AAAA\">\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- ================= PREGUNTAS ================= -->\n<section class=\"questions\">\n\n  <div class=\"q\">\n    <div class=\"q-num\">1<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfC\u00f3mo describir\u00edan la marca hoy?<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 hace, qu\u00e9 ofrece, c\u00f3mo naci\u00f3 y cu\u00e1l es su prop\u00f3sito? Si tuvieran que explic\u00e1rsela a alguien que nunca escuch\u00f3 hablar de ella, \u00bfqu\u00e9 le dir\u00edan?<\/p>\n      <textarea name=\"q1\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">2<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfCu\u00e1l es la propuesta de valor de la marca?<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 necesidad resuelve? \u00bfQu\u00e9 ofrece que otras marcas no ofrecen o hacen de una manera diferente?<\/p>\n      <textarea name=\"q2\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">3<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfQui\u00e9n es hoy su cliente \/ consumidor? \u00bfY qui\u00e9n les gustar\u00eda que fuera?<\/p>\n      <p class=\"q-sub\">Edad, g\u00e9nero, ubicaci\u00f3n, intereses, h\u00e1bitos, nivel socioecon\u00f3mico, necesidades, motivaciones, comportamiento de compra, etc.<\/p>\n      <textarea name=\"q3\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">4<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfQui\u00e9nes consideran que son sus principales competidores?<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 marcas admiran, cu\u00e1les sienten que compiten directamente y cu\u00e1les consideran referentes aunque no sean competencia?<\/p>\n      <textarea name=\"q4\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">5<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfCu\u00e1les creen que son las principales fortalezas y debilidades de la marca?<\/p>\n      <p class=\"q-sub\">Y hacia afuera: \u00bfqu\u00e9 oportunidades y amenazas ven hoy en el mercado?<\/p>\n      <textarea name=\"q5\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">6<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfC\u00f3mo quieren posicionarse en la mente de su p\u00fablico?<\/p>\n      <p class=\"q-sub\">Si alguien escucha el nombre de la marca, \u00bfqu\u00e9 tres o cinco conceptos, atributos o sensaciones les gustar\u00eda que asociara inmediatamente?<\/p>\n      <textarea name=\"q6\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">7<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfC\u00f3mo deber\u00eda sonar la marca?<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 personalidad tiene? \u00bfC\u00f3mo habla? \u00bfQu\u00e9 tono deber\u00eda tener? \u00bfHay palabras, expresiones o formas de comunicar que sienten muy propias de la marca? \u00bfY cu\u00e1les jam\u00e1s usar\u00edan?<\/p>\n      <textarea name=\"q7\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">8<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfQu\u00e9 identidad visual y comunicacional tienen actualmente?<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 elementos consideran imprescindibles mantener? \u00bfQu\u00e9 sienten que ya no los representa? \u00bfHay referencias visuales, marcas o estilos que les gustan especialmente?<\/p>\n      <textarea name=\"q8\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">9<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfQu\u00e9 est\u00e1n comunicando actualmente y a trav\u00e9s de qu\u00e9 canales?<\/p>\n      <p class=\"q-sub\">Redes sociales, web, email, WhatsApp, publicidad, punto de venta, acciones comerciales, etc. \u00bfQu\u00e9 sienten que funciona y qu\u00e9 no?<\/p>\n      <textarea name=\"q9\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">10<\/div>\n    <div>\n      <p class=\"q-title\">\u00bfQu\u00e9 informaci\u00f3n, mensajes o aspectos de la marca est\u00e1n hoy poco comunicados?<\/p>\n      <p class=\"q-sub\">Todo aquello que creen que deber\u00edamos conocer para poder construir una comunicaci\u00f3n m\u00e1s clara, relevante y diferencial.<\/p>\n      <textarea name=\"q10\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n  <div class=\"q\">\n    <div class=\"q-num\">11<\/div>\n    <div>\n      <p class=\"q-title\">Compartinos 3 marcas que admiren por c\u00f3mo comunican y 3 que no les gusten.<\/p>\n      <p class=\"q-sub\">\u00bfQu\u00e9 les gusta o qu\u00e9 rechazan de cada una?<\/p>\n      <textarea name=\"q11\" placeholder=\"Escrib\u00ed tu respuesta aqu\u00ed\u2026\"><\/textarea>\n    <\/div>\n  <\/div>\n\n<\/section>\n\n<!-- ================= FOOTER ================= -->\n<footer class=\"footer\">\n  <svg class=\"mesh mesh-tl\" viewbox=\"0 0 380 340\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <line x1=\"0\" y1=\"0\" x2=\"180\" y2=\"40\"\/><line x1=\"180\" y1=\"40\" x2=\"70\" y2=\"150\"\/>\n    <line x1=\"70\" y1=\"150\" x2=\"0\" y2=\"0\"\/><line x1=\"180\" y1=\"40\" x2=\"260\" y2=\"0\"\/>\n    <line x1=\"180\" y1=\"40\" x2=\"240\" y2=\"120\"\/><line x1=\"70\" y1=\"150\" x2=\"240\" y2=\"120\"\/>\n    <line x1=\"70\" y1=\"150\" x2=\"40\" y2=\"250\"\/><line x1=\"240\" y1=\"120\" x2=\"40\" y2=\"250\"\/>\n  <\/svg>\n  <svg class=\"mesh mesh-br\" viewbox=\"0 0 420 380\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <line x1=\"420\" y1=\"380\" x2=\"260\" y2=\"330\"\/><line x1=\"260\" y1=\"330\" x2=\"350\" y2=\"230\"\/>\n    <line x1=\"350\" y1=\"230\" x2=\"420\" y2=\"380\"\/><line x1=\"260\" y1=\"330\" x2=\"170\" y2=\"370\"\/>\n    <line x1=\"260\" y1=\"330\" x2=\"200\" y2=\"260\"\/><line x1=\"350\" y1=\"230\" x2=\"200\" y2=\"260\"\/>\n    <line x1=\"350\" y1=\"230\" x2=\"370\" y2=\"130\"\/><line x1=\"200\" y1=\"260\" x2=\"370\" y2=\"130\"\/>\n  <\/svg>\n\n  <div class=\"footer-inner\">\n    <img decoding=\"async\" class=\"badge\" src=\"https:\/\/i.ibb.co\/WW87c489\/logos-09.png\" alt=\"and. \u2014 sello we simply connect\">\n    <h2>Gracias por el tiempo.<\/h2>\n    <p>Con esto ya tenemos con qu\u00e9 arrancar. Lo que falte, lo terminamos de completar juntos en el Kick&nbsp;Off.<\/p>\n    <button class=\"send-btn\" type=\"submit\" id=\"sendBtn\">Enviar respuestas<\/button>\n    <p class=\"send-hint\">Tus respuestas se env\u00edan directamente al equipo de and.<\/p>\n    <div id=\"andStatus\" class=\"and-status\" role=\"status\" aria-live=\"polite\"><\/div>\n    <input class=\"and-hp\" type=\"text\" name=\"website\" tabindex=\"-1\" autocomplete=\"off\" aria-hidden=\"true\">\n\n    <div class=\"footer-bar\">\n      <span>JULIETA CODA \u00b7 +54 11 6510 9778<\/span>\n      <span class=\"fill-line\"><\/span>\n      <span>SOMOSAND.COM.AR<\/span>\n    <\/div>\n  <\/div>\n<\/footer>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\n\n\n    <\/div>\n\n    <script>\n    (function() {\n      const form = document.getElementById('andQuestionnaireForm');\n      if (!form) return;\n\n      const btn = document.getElementById('sendBtn');\n      const status = document.getElementById('andStatus');\n\n      form.addEventListener('submit', async function(e) {\n        e.preventDefault();\n\n        btn.disabled = true;\n        btn.textContent = 'Enviando\u2026';\n        status.className = 'and-status';\n        status.textContent = '';\n\n        const data = new FormData(form);\n        data.append('action', 'and_send_questionnaire');\n        data.append('_ajax_nonce', 'b33d44f08b');\n\n        try {\n          const response = await fetch('https:\/\/somosand.com.ar\/wp-admin\/admin-ajax.php', {\n            method: 'POST',\n            body: data,\n            credentials: 'same-origin'\n          });\n          const result = await response.json();\n\n          if (result.success) {\n            status.className = 'and-status success';\n            status.textContent = '\u00a1Gracias! 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Prob\u00e1 nuevamente en unos minutos.';\n          btn.disabled = false;\n          btn.textContent = 'Enviar respuestas';\n        }\n      });\n    })();\n    <\/script>\n    <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3675","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/pages\/3675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/comments?post=3675"}],"version-history":[{"count":11,"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/pages\/3675\/revisions"}],"predecessor-version":[{"id":3686,"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/pages\/3675\/revisions\/3686"}],"wp:attachment":[{"href":"https:\/\/somosand.com.ar\/en\/wp-json\/wp\/v2\/media?parent=3675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}